Brooklyn Brewery
Special Effects IPA
Most people think of non-alcoholic beer as a bland, tasteless option meant only for pregnant people and alcoholics. So, to show Brooklyn Brewery’s first non-alcoholic IPA to the world, we created a surrealist version of Brooklyn where more is possible. You can drink a few IPAs and still have the energy to do more of what you love, even if that’s drinking more IPAs.
Client: Brooklyn Brewery
Agency: Mustache
Dates: Fall 2020
Role: Copywriter
Special EFFECTS IPA hero
Copywriter: Riley Cecil Taggart
Sr. Copywriter: David Green